MAUD MEDICAL CLINIC
Advancing Vaginal Health
MAUD MEDICAL CLINIC is a women's health clinic located in Calgary AB that was founded in 2021. ICONIC BRANDS and LOUIS DUNCAN-HE DESIGNS were engaged to create a brand strategy, marketing plan and campaign assets along with full interior design of the 1700 sqft studio. With the goal to empower women through vaginal health and education, we approached the interior design and branding in full unison to ensure the brand attributes were embraced from both an interior design and marketing standpoint. From selecting the perfect artwork, the application of graphic decals to the building to a vaginal graffiti wall installation, we married interior design and insightful marketing strategies to tell a fully immersive story for MAUD's customers. Marketing + branding assets include: brand model, graphic guidelines, logo & identity, website, POP + merchandising, way-finding signage and event activations.
Maud Foundation Event
Interior Design
